At FOAID 2024, architect Rajiv Parekh of rED Architects delivered an eye-opening talk on a theme many in the design fraternity grapple with: how do you build a successful architectural practice in today’s evolving world? Titled “Collaboration as Catalyst & Co-Creation as Currency”, Rajiv’s session went beyond project portfolios to dissect the real, often unspoken challenges of running a design studio—and the collaborative mindset it now demands.
For students, young architects, and even established practices, the session provided rare honesty and practical insight. Rajiv opened with a familiar question he’s often asked by aspiring designers: How do you even begin your own practice? His answer? There’s no fixed formula—but collaboration might be the closest thing to one.
From Solo Struggles to Shared Success
Rajiv reflected on the initial years of practice—where architects are expected not only to design, but also act as marketers, HR managers, financial planners, negotiators, and sometimes even therapists. The romanticized idea of “pure design” rarely matches the everyday reality of firm-building. Yet, the good news is: you don’t have to do it alone.
The key, he emphasized, is to collaborate with those who complement—not replicate—your skill set. For young practices, this might mean reaching out to like-minded firms or even forming fluid networks with larger studios. For larger firms, it means tapping into the agility and on-ground insight of smaller teams. It’s a win-win.
Redefining Stakeholders: Vendors as Co-Creators
One of the most powerful takeaways from the talk was Rajiv’s redefinition of stakeholders. It’s not just the architects or designers who shape a project—but also the vendors, contractors, and service providers who help bring visions to life. When the execution fails, so does the design—regardless of how good the concept is.
To formalize this belief, Rajiv unveiled a pioneering new initiative: a collaborative fund built by rED Architects and supported by professionals like Gopal Mody and Satya Bansal. The idea? Bring together a network of 50–75 vetted architects and designers who would help blueprint and co-invest in reliable vendors, ensuring quality execution and mutual growth. This model transforms vendors from external agencies into long-term creative partners.
A Vision for the Future: From Ego to Ecosystem
In a field historically driven by individual names and signature styles, Rajiv Parekh advocates for a different future—one where credit is shared, ideation is collective, and co-creation is the new currency of meaningful architecture.
The talk was a reminder that successful practices aren’t built by architects alone—they’re shaped by ecosystems. And it’s time we give that ecosystem the recognition, investment, and structure it deserves.
🔗 Watch the full session on FOAID’s YouTube to dive deeper into Rajiv Parekh’s vision for a more collaborative design future.
